The Dos & Don’ts of Networking

Some business owners thrive off the opportunity to network. Some find networking opportunities empowering and energizing. For others, networking is a challenge. Whether or not networking is something that comes naturally to you, the rewards that come from meeting new people and spreading your business story are countless. Networking helps you strengthen and support your business relationships with clients, customers, and partners.

Networking helps you learn and allows you to build entrepreneurial skills, expand networks, and find new markets. Success in the world of business ultimately comes down to the relationships you cultivate with your customers, and their overall experience in doing business with you. To help you make the most of your next networking opportunity, take a look at our list of Do’s and Don’ts.


  • Try to make a hard sell the first time you meet someone
  • Talk only about yourself
  • Talk to the same people you already know
  • Exchange business cards with someone before it is clear who you are and what you do
  • Survey the room or check your phone while someone else is talking – pay attention


  • Ask open-ended questions and listen to the answers
  • Be prepared with a good 15-30 second introductory business pitch
  • Connect with the person in front of you and respond appropriately to the conversation points
  • Offer assistance when appropriate
  • Set goals to meet a certain number of new people at each event you attend
    Be yourself

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