Hospitality NL: The voice of the provincial tourism industry

Who is Hospitality Newfoundland and Labrador? To put it simply, we are the tourism industry in NL. More specifically, Hospitality NL is the industry association representing tourism services and attractions across Newfoundland and Labrador. First established in 1983, Hospitality NL provides leadership and direction for the sustainability and growth of the tourism industry. As a non-profit membership association, Hospitality NL leads, supports, represents, and enhances tourism in the province.

Because Hospitality NL is membership driven, the association is guided by a Board of Directors made up of tourism industry operators. They are members of the association from different types of tourism establishments and from around the province. Together, the ten-member Board guides the path of the organization and the industry.
Hospitality NL values sustainability, a whole industry perspective, the environment, technology, and accessibility. These core values help guide the work of the association in three main areas of focus: advocacy and communications, skills and knowledge development, and membership and networking.

Pic 1 A panel of industry champions discuss experience development at Hospitality NL_s 2017 Conference & Trade Show.

A panel of industry champions discuss experience development at Hospitality NL’s 2017 Conference & Trade Show. (photo courtesy of Hospitality NL)

Advocacy and communications

As the voice of the provincial tourism industry, Hospitality NL aims to strengthen its connection with members and partners through open, two-way communication. Hospitality NL fosters the growth and sustainability of the tourism industry by keeping members informed of opportunities, developments, and challenges of the industry, as well as the organization’s advocacy efforts and priorities. To ensure that we are best able to meet the needs of the members we serve, Hospitality NL works collaboratively with partners and industry stakeholders, and encourages feedback from all members.
Advocating on issues of importance to the tourism industry in order to sustainably build a more competitive environment for tourism operators, the Board and staff of Hospitality NL work diligently on behalf of members, meeting with elected officials and stakeholders, preparing letters and submissions, clarifying the issues, openly supporting other tourism stakeholders, and highlighting the concerns of industry operators to ensure that the needs of the tourism industry are not overlooked and that tourism is acknowledged and respected as the significant and sustainable economic generator and employer it is.

Pic 2 Hospitality NL Training Coordinator, Allie Bourden, leads a WorldHost Fundamentals workshop.

Hospitality NL Training Coordinator Allie Bourden leads a WorldHost Fundamentals workshop. (Photo courtesy of Hospitality NL)

Skills and knowledge development

Part of Hospitality NL’s mandate is to foster the development and growth of the tourism industry in Newfoundland and Labrador. Through professional development, training, and quality initiatives, Hospitality NL helps operators to improve their service delivery and professionalism and offers a wide range of training and education products and services specifically designed for tourism organizations. By offering resources such as industry standards information and labour initiatives, Hospitality NL fosters the growth of its members, as well as the industry itself. Visit for more information about learning opportunities in customer service, technology, and professional certification.


Operators discuss tourism priorities during a Hospitality NL workshop. (photo courtesy of Hospitality NL)

Membership and networking

Hospitality Newfoundland and Labrador has been at the forefront of the provincial tourism industry for over three decades. Its work on behalf of members has played a crucial role in developing the tourism industry into the flourishing economic driver that it is today. Members of Hospitality NL can take pride and satisfaction in knowing that they are part of a group that has their best interests in mind. Membership provides operators with countless benefits through advocacy efforts, innovative educational tools and resources, communication networks, networking opportunities, and even discounts on numerous services and products. Each year, Hospitality NL hosts a Conference and Trade Show, the largest gathering of tourism stakeholders in the province, where attendees network with leaders in the industry and gather valuable information that will affect tourism in the province.

Hospitality Newfoundland and Labrador is focused on advocacy, education, the adaptation of innovative technology, and the promotion of a strong member network. Through forward thinking and fostering the growth of its members, Hospitality NL continues to be the leader of the tourism industry in the province. For more information, please visit or get in touch at / 1-800-563-0700!1-800-563-0700!

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