lmost every industry is undergoing a technology-driven transformation, and tourism is no different. Tourism operators in Atlantic Canada are increasing their competitiveness by using technology effectively.
Twillingate, NL, with a population of less than 2500, is home to Atlantic Canada’s first Digital Arts Festival, Unscripted Twillingate (www.unscriptedfestival.com). The event evolved from the Twillingate tourism development plan, which identified season extension as one of its strategic focuses.
However, boosting tourism during the off-season makes economic sense for many businesses that rely on the summer to get them through the slower months. Developing and promoting experiences in your area during the off-season will ensure more consistent revenue throughout the year.
NLOWE sat down with Holly Green to discuss her experience with Ocean Quest Adventures and the future of her family business:
It seems obvious to say that customers are essential to a business’s success, but it might not be as obvious that the customer’s power lies in much more than just the purchase of your product or service. The true value of a customer to your business encompasses many factors.
NLOWE, in its 20th year, is celebrating many achievements, but none are more pertinent than highlighting some of the long-time members and pioneering women in business who’ve shown exactly what it takes to shine in the business world throughout the years.
Seasonal businesses are common in Newfoundland and Labrador, particularly in communities that rely heavily on tourism. When the influx of customers slows (or stops altogether), seasonal business owners must rely on careful planning to stay afloat until busy times come around again. Business owners can focus on key areas during the high season in order to be prepared for the leaner months.